While schema markup will not guarantee that your website will appear in rich results, it does give you a better chance of appearing in them. They are also known as featured snippets or enhanced listings. Rich results are special search results that include additional information about your websites, such as reviews, prices, and images. In addition, schema markup is used by Google to determine what information to display in rich results. JSON-LD can be used to annotate a wide range of content types, including videos, articles, recipes, and reviews.Īlthough schema markup is not a ranking factor, it’s still crucial for SEO because it gives additional information about your website, allowing search engines to understand your content better, which can improve the rankings in search results.JSON-LD is a lightweight format that is easy to read and write.JSON-LD is more widely supported by search engines than Microdata and RDFa.JSON-LD is easier to implement than Microdata and RDFa.JSON-LD is not based on HTML, so it does not interfere with the rendering of the page.There are several reasons why JSON-LD is the preferred method of adding structured data to your website: The preferred type of schema markup is JSON-LD. It uses JavaScript to annotate content with structured data. JSON-LD: JSON-LD is a newer format that is not based on HTML.RDFa: RDFa is a semantic markup language that uses HTML attributes to annotate content with structured data.It is an HTML-based format that uses HTML tags to annotate content with structured data. Microdata: Microdata is the oldest way to write schema.There are three different types of schema markup languages: Microdata, RDFa, and JSON-LD. availability – The availability of the product.currency – The currency in which the price is stated.event – An event that the product is used in.gtin14 – The Global Trade Item Number (GTIN-14) of the product.gtin13 – The Global Trade Item Number (GTIN-13) of the product.gtin8 – The Global Trade Item Number (GTIN-8) of the product.material – The material of the product.offers – The price and availability of the product.aggregateRating – Ratings and reviews for the product.mpn – The manufacturer part number (MPN) of the product.sku – The stock keeping unit (SKU) of the product.description – A description of the product.The product schema includes the following properties: ![]() The product schema is used to markup products that are sold online. Review: used to markup customer reviews. ![]()
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